Privacy policy

Last updated: September 16, 2026.

ABRS Essentials LLC, doing business as "Repute" ("Repute," "we," "us," or "our"), respects your privacy. This policy explains what information we collect, why, and how it's handled.

1. Information We Collect

When you make a purchase (via Shopify):

Name, shipping address, email, and payment information. Payment processing is handled entirely by Shopify Payments — Repute does not store or have access to your full payment card details.

When you create a dashboard account:

Email address, password (stored securely and hashed by our authentication provider, Supabase — we never see or store your plaintext password), and business name.

When you activate a card:

The destination link you choose (e.g., your Google review page, Instagram, or TikTok profile URL) and a display label for your business.

When someone taps or scans your Repute card:

We log the scan timestamp and which card was tapped, so you can see activity in your dashboard. We do not collect any personal information about the person tapping the card.

If you connect a Google Business Profile:

With your explicit authorization via Google's OAuth login, we access your Business Profile's review count, star rating, and rating breakdown, solely to display it in your dashboard. We do not access your Gmail, personal Google data, or any other Google service.

2. What We Don't Collect

We only collect what's needed to operate the Service. We do not collect precise device location, browsing history outside our own site, or biometric data.

3. How We Use Your Information

To fulfill and ship your order
To operate your dashboard account and display scan/review analytics
To send order confirmations, shipping updates, and account-related emails (password resets, email confirmation)
To respond to support requests
To comply with tax and legal obligations

We do not sell your personal information to third parties.

4. Third-Party Services We Use

Shopify — store hosting, checkout, and payment processing
Supabase — account authentication and database storage
Vercel — hosting for the card redirect and dashboard system
Google — Maps/Places autocomplete (used during card setup) and, if you opt in, Business Profile review data
Resend — transactional email delivery (account confirmations, password resets)

Each of these providers has its own privacy practices, and we only share the minimum data necessary for them to perform their function.

5. Cookies

Cookies are small text files placed on your device when you visit a website. They help the site function correctly and can be used to remember preferences or measure usage. Here's how we use them:

Strictly necessary (always active):

Shopify checkout and cart session cookies — required for the shopping cart and checkout process to function
Authentication session cookies — used to keep you logged into your Repute dashboard

Functional:

Cookies that remember display preferences (such as your product grid view)

Analytics:

We do not currently use Google Analytics, Meta Pixel, TikTok Pixel, or any other third-party analytics or advertising tracking cookies. If this changes in the future, this policy will be updated and a consent mechanism will be added if required.

Do we need your consent? Under current U.S. law, there is no federal requirement for a cookie consent banner (unlike the EU's ePrivacy Directive/GDPR). Since Repute currently sells to U.S. customers only, we do not display a cookie consent pop-up — instead, we disclose our cookie use transparently here. If you are visiting from outside the U.S., or if Repute begins selling internationally, this approach will need to be revisited.

Managing cookies: you can control or delete cookies through your browser settings. Note that blocking essential cookies (like checkout session cookies) may prevent parts of the site, such as the shopping cart, from working correctly.

6. Data Retention

We retain account and order data for as long as your account is active or as needed to comply with legal, tax, and accounting requirements.

7. Your Rights

Depending on your state of residence, you may have rights to access, correct, or request deletion of your personal information. To make a request, contact support@reputeshop.com. We will respond within a reasonable timeframe.